E-commerce & marketplaces on-chain, compared

16 stocks in e-commerce & marketplaces exist on-chain: 66 tokens from 14 issuers, plus 5 Hyperliquid perps. 15 of them in more than one form — open one to see every way in side by side: issuer, legal wrapper, holder rights, chain and cost.

Amazon · AMZN

12 tokens + 1 perp

Backed / Kraken (xStocks) · MIO 3 MARKETS 1 S.A.S. de C.V. · Monetae Securities, S.A. de C.V. · Ondo Global Markets (BVI) · BG El Salvador, S.A. de C.V. (Reality) +7

Alibaba · BABA

8 tokens + 1 perp

Ondo Global Markets (BVI) · BG El Salvador, S.A. de C.V. (Reality) · bStocks · Trek Nexus Markets Ltd (Backpack Securities) · S01 Issuer GmbH (ST0x) +3

Airbnb · ABNB

6 tokens

MIO 3 MARKETS 1 S.A.S. de C.V. · Monetae Securities, S.A. de C.V. · Ondo Global Markets (BVI) · BG El Salvador, S.A. de C.V. (Reality) · Backed / Kraken (xStocks) +1

MercadoLibre · MELI

4 tokens + 1 perp

MIO 3 MARKETS 1 S.A.S. de C.V. · Ondo Global Markets (BVI) · BG El Salvador, S.A. de C.V. (Reality) · Dinari

PDD

5 tokens

Ondo Global Markets (BVI) · BG El Salvador, S.A. de C.V. (Reality) · Coinbase Onchain SPV Ltd (ADGM) · Dinari · Backed / Kraken (xStocks)

Uber

5 tokens

MIO 3 MARKETS 1 S.A.S. de C.V. · Ondo Global Markets (BVI) · BG El Salvador, S.A. de C.V. (Reality) · Dinari · Backed / Kraken (xStocks)

Coupang · CPNG

4 tokens

Ondo Global Markets (BVI) · BG El Salvador, S.A. de C.V. (Reality) · SwarmX GmbH / Swarm · Backed / Kraken (xStocks)

DoorDash · DASH

4 tokens

Ondo Global Markets (BVI) · BG El Salvador, S.A. de C.V. (Reality) · Backed / Kraken (xStocks) · Dinari

eBay

3 tokens + 1 perp

BG El Salvador, S.A. de C.V. (Reality) · Dinari · Backed / Kraken (xStocks)

JD.com · JD

4 tokens

Ondo Global Markets (BVI) · BG El Salvador, S.A. de C.V. (Reality) · Backed / Kraken (xStocks) · Dinari

Booking · BKNG

3 tokens

BG El Salvador, S.A. de C.V. (Reality) · Dinari · Backed / Kraken (xStocks)

Grab

3 tokens

Ondo Global Markets (BVI) · BG El Salvador, S.A. de C.V. (Reality) · Backed / Kraken (xStocks)

Expedia · EXPE

2 tokens

Dinari · Backed / Kraken (xStocks)

Trip.com Group · TCOM

2 tokens

BG El Salvador, S.A. de C.V. (Reality) · Ondo Global Markets (BVI)

SHEIN Global Holdings Limited · SHEIN

1 perp

perp only — no token yet

Only one token so far

One issuer each — nothing to compare yet, but on-chain all the same.

Meituan

MEITx · Backed / Kraken (xStocks)

Elsewhere in consumer

Cars & EVs · 20 Retail · 27 Restaurants · 12 Food, drinks & household · 37 Apparel, travel & leisure · 24

How the industry is decided

For US-listed companies the starting point is the industry code the company files with the SEC (SIC). Where that code misleads — SIC files most Bitcoin miners under “finance services” and Visa next to Alibaba — it is corrected by hand, with the reason recorded. Funds and non-US listings are assigned by hand from the fund name and the venue’s own description.

This page: 1 by SEC SIC code · 13 SIC corrected by hand · 2 assigned by hand.

Tokens and perps are not the shares: most tokens are claims on an issuer, perps give price exposure without ownership. Who may buy is set by each issuer. Not investment advice.